Breast Cancer Awareness Sessions

True to the People First philosophy, Dai-ichi Life participated in the campaign with a series of breast cancer awareness sessions and spread the awareness and the impact of breast cancer with the hashtag #MyBodyDeservesCare on social media. There were total of eight awareness sessions with more than 300 customers, partners, and employees. Breast Cancer Awareness Month began in 1985 as a partnership between the American Cancer Society and the Imperial Chemical Industries. In October, many organizations and corporates globally run breast cancer awareness campaigns to raise awareness of the cancer.