Dai-ichi Life

Our Visual Elements

Our visuals, we adopt a traditional yet unique, approach to reflect and embrace “Japanese Roots” by using some Japanese elements as our visual accents. 

Introducing our Visual Elements which portray their significant characteristics in their meaningful way.

Sakura – Cherry Blossom

Sakura ( – Cherry Blossom) is the national flower of Japan, represents the meaning of “accomplishment” and “beauty of heart” in floral language.

The soft pink petals of Sakura in harness with our creative visual to be “Elegant”.

Orizuru - Origami Bird

The Origami bird is called Orizuru (折鶴 ori- “folded,” tsuru “crane”) and it is a type of paper folding.

The Orizuru is one of the most popular form of origami and symbolise “Peace, Happiness, Recovery” as well as a symbol of “Good fortune and Longevity”. It is also one of the symbolic icons in our visual touchstone which “Graciously” express the Japanese Culture.  

Orizuru - Origami Bird

The Origami bird is called Orizuru (折鶴 ori- “folded,” tsuru “crane”) and it is a type of paper folding.

The Orizuru is one of the most popular form of origami and symbolise “Peace, Happiness, Recovery” as well as a symbol of “Good fortune and Longevity”. It is also one of the symbolic icons in our visual touchstone which “Graciously” express the Japanese Culture.  

Seigaiha – Ocean Wave

The elegant Seigaiha (青海波 – Ocean Waves), which symbolises the “Surges of Good Luck” and also symbolize the desire for continued “Peaceful Living”.

It is also the common notion that ocean waves represent power and resistance. The wave pattern would make “Energizing” touchstone to our visual identity.

Seigaiha – Ocean Wave

The elegant Seigaiha (青海波 – Ocean Waves), which symbolises the “Surges of Good Luck” and also symbolize the desire for continued “Peaceful Living”.

It is also the common notion that ocean waves represent power and resistance. The wave pattern would make “Energizing” touchstone to our visual identity.